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EventsB2CProduction wallet workflow

Event & venue tickets

Dynamic QR/NFC tickets with seat details, entry rules, and live changes.

Complexity
Intermediate
Wallet support
Apple Wallet + Google Wallet
Primary outcome
Reduced entry friction
Problem

Long lines, fraud risk, and last-minute changes damage the guest experience.

Wallet setup

Issue Wallet tickets with rotating barcodes or NFC, device binding, and instant schedule or gate changes.

Representative rollout

An arena moved 120k tickets to Apple and Google Wallet and cut entry time by 40%.

Outcomes

What teams usually optimize for

Reduced entry friction
Better guest communication
Stronger fraud control

Reduce entry queues with fast scan-and-go validation.

Stop fraud with device-bound passes you can revoke or reissue in seconds.

Keep crowds informed with lock-screen alerts for doors, delays, or set changes.

Capabilities

Platform pieces commonly used

Apple Wallet and Google WalletDynamic QR or barcode validationReal-time updates and alertsAPI and webhook automation
Operating model

This workflow is usually launched with hosted distribution, real-time pass updates, and enough governance to move from pilot to production without rebuilding the customer-facing flow.

Explore next

Compare plans and adjacent workflows

Review pricing, compare nearby use cases, and then pick the rollout path that matches your team and program scope.

Ready to deploy this workflow in your organization?

We can help scope the use case, define the integration level, and choose a rollout plan that fits your team.