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Apple Wallet and Google Wallet pass platform

Launch wallet passesthat bring customers back

Create Apple Wallet and Google Wallet passes for loyalty, tickets, memberships, and access. Issue in minutes, update every installed pass in real time, and bring customers back without asking them to download an app.

No credit card to start. Guided migration when you go live.

Live in days, not months
API, webhooks, and hosted pages
EU-hosted and GDPR-ready

How it works

Create, distribute, and update from one place

Apple WalletGoogle Wallet
01

Create

Design passes in the editor for Apple Wallet and Google Wallet.

02

Distribute

Publish Add to Wallet pages, links, QR codes, or API-based issuance.

03

Update

Push live changes, rotate barcodes, and trigger lock-screen notifications.

What you can do with Passinstance

Create, engage, and scale wallet programs

Engage and reward

Run stamp cards, points, tiers, and geo-notifications that update on scan and reach customers on the lock screen.

Explore loyalty playbooks

Analyse and scale

Track installs, redemptions, and rollout outcomes, then compare proof from production wallet programs.

Browse resources and proof

One platform for Apple Wallet & Google Wallet

Real-time loyalty rewards

Stamp, award points, and trigger redemptions across any channel. Your customers always see their live balance — right in their wallet.

  • Stamp card and points balance in wallet
  • Automatic tier progression
  • Redemption triggers across channels
  • Personalized offers via push
Book a demo

Run loyalty, ticketing, membership, access, and identity from the same platform.

Real-time loyalty rewards
Apple WalletGoogle Wallet

Loyalty tiers

Loyalty programs with automatic tier upgrades

Every tier looks and feels different — without re-issuing the pass

Reward repeat visits with points, stamps, or spend thresholds. When a customer moves up, their wallet pass refreshes with new colors, branding, and benefits — instantly on Apple Wallet and Google Wallet.

BronzeSilverGoldPlatinum
  • Define Bronze, Silver, Gold, and custom tiers with unique artwork
  • Passes update automatically when customers qualify for the next level
  • Show progress, points, and tier-specific rewards on the lock screen
  • Trigger upgrade notifications the moment a tier changes
Cocoava Rewards loyalty pass showing Bronze, Silver, and Gold tiers in Apple Wallet

Wallet notifications

Keep Customers Informed Automatically

Real-time wallet notifications

Send personalized updates directly to the lock screen. Announce promotions, rewards, new products, limited offers, or loyalty milestones without requiring an app.

  • Instant wallet notifications
  • Personalized messaging
  • Promotional campaigns
  • Reward reminders
  • Product announcements
Passinstance wallet notification with Mooncrest Coffee loyalty pass

Digital stamp cards

Digital Stamp Cards That Feel Familiar

Modern loyalty cards, zero app required

Give customers a beautiful digital stamp card that lives in Apple Wallet and Google Wallet. Every purchase brings them closer to their next reward, with real-time updates and a seamless experience.

  • Apple Wallet and Google Wallet support
  • Real-time stamp updates
  • QR code validation
  • Personalized customer cards
  • No app installation required
Cedar Cup Coffee stamp card in wallet
Mooncrest Coffee stamp card with notification

Wallet onboarding

Guide Customers From The First Interaction

Built-in onboarding directly inside the pass

Help customers understand exactly how to use their loyalty card. Use branded onboarding screens, reward explanations, and simple instructions that appear directly in the wallet pass.

  • Explain rewards and benefits
  • Increase activation rates
  • Reduce customer support questions
  • Fully branded experience
Ember and Oak Coffee onboarding pass in Apple Wallet
Cocoava Rewards onboarding pass with save instructions

Checkout validation

Scan, Earn, Repeat

Instant rewards after every purchase

Customers simply present their pass at checkout. Once validated, points or stamps are added instantly and the pass updates automatically.

  • Fast QR code scanning
  • Instant point allocation
  • Automatic balance updates
  • Compatible with existing POS workflows
  • Real-time wallet synchronization
Lumora Home Rewards pass scanned at payment terminal

Location-based engagement

Location-Based Engagement

Reach customers at the right moment

Trigger wallet notifications when customers are near your store, pop-up location, event, or partner venue. Bring people back exactly when they are most likely to visit.

  • Geofencing notifications
  • Event and pop-up announcements
  • Location-aware campaigns
  • Increased store traffic
You're near Mooncrest Coffee. Stop by now for a free extra shot.
Mooncrest Coffee geofencing notification on lock screen
Customer receiving nearby store wallet notification

Built for real businesses

Loyalty Programs Designed For Real Businesses

Create experiences customers want to return to

Whether you run a café, restaurant, retail store, pop-up concept, beauty salon, gym, or franchise network, wallet passes help you turn occasional customers into loyal regulars.

Perfect for

Coffee shopsRestaurantsRetail storesBeauty salonsFitness clubsPop-up eventsMulti-location businesses
Cedar Cup Coffee digital stamp card in Apple Wallet
Mooncrest Coffee loyalty pass with wallet notification
Cedar Cup Coffee stamp card pass design
Ember and Oak Coffee stamp card on iPhone
Mooncrest Coffee geofencing wallet notification
Roastora Rewards loyalty pass with tier levels

Why wallet passes win

Why Customers Love Wallet Passes

No downloads. No accounts. No friction.

Unlike traditional loyalty apps, wallet passes are always accessible, update automatically, and stay visible on customers' devices.

  • One tap installation
  • Works offline
  • Automatic updates
  • Native Apple Wallet support
  • Native Google Wallet support
  • Fast checkout experience
  • Higher customer engagement

Operational baseline

Not a template gallery. An operating layer for wallet programs.

The value is not just issuing a pass. It is controlling rollout, updates, notifications, analytics, and support once the pass is already on the device.

25%

more repeat visits

Coffee chain rollout after moving offers to Wallet pushes.

40%

faster entry

Arena ticketing rollout after moving admissions to Wallet.

60%

fewer card replacements

Membership rollout after replacing plastic cards.

EU hostedGuided onboardingProduction workflows
Passinstance advanced filters interface

Program command center

Apple WalletGoogle Wallet

Apple Wallet and Google Wallet

One program definition across both wallet ecosystems.

02

Fast deployment

Hosted pages, links, QR codes, and API issuance from the same setup.

03

Onboarding support

Migration guidance and rollout help when the program needs to go live cleanly.

04

Architecture built for production

Updates, analytics, auth, and automations are part of the product, not bolt-ons.

05

Clear and scalable budget

Avoid one-off rebuilds and keep rollout scope visible for commercial teams.

Build wallet passes that update in real time

Use Apple PassKit and Google Wallet to push live content, rotate barcodes and trigger lock‑screen notifications via geofences and time windows.

Mobile wallet experience

Rollout examples

Representative rollout examples

Anonymized examples based on common loyalty, ticketing, membership, and access programs.

Retail Chain Replaces Paper Punch Cards with Wallet Loyalty
Retail & Loyalty

Retail Chain Replaces Paper Punch Cards with Wallet Loyalty

Card Loss Rate: Near zero — always in the phone

Challenge: Paper punch cards were forgotten at home and had no redemption tracking

Solution: Branded Apple Wallet and Google Wallet loyalty passes with stamp mechanic

Read storyView use case
Event Organiser Moves to Wallet Tickets — No App, No Print Queue
Entertainment & Events

Event Organiser Moves to Wallet Tickets — No App, No Print Queue

Ticket Sharing Fraud: Blocked by device binding

Challenge: PDF tickets were screenshotted and shared; updates couldn't reach issued tickets

Solution: Wallet tickets with rotating QR codes and real-time update capability

Read storyView use case
Hotel Group Issues Digital Loyalty Cards and Stay Confirmations via Wallet
Hospitality & Travel

Hotel Group Issues Digital Loyalty Cards and Stay Confirmations via Wallet

Loyalty Card Availability: Always on the guest's phone

Challenge: Loyalty cards were left at home and front-desk check-in created bottlenecks

Solution: Passinstance passes for loyalty tracking and stay confirmations

Read storyView use case
View all examples

Security and compliance for wallet passes

Find vulnerabilities

Identify risks across issuance, distribution and validation.

Assess your program

Evaluate security posture and compliance for wallet passes.

Test passes and validation

Validate signing, barcode/NFC and server rules for reliable scanning.

Control access and audit

Encryption, RBAC and audit trails to protect customer data.

See it in action

Issue passes in minutes and keep them up to date

Issue passes in minutes. Push updates and notifications. Track installs and redemptions.

Create your first passContact sales
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Issue Apple Wallet and Google Wallet passes in minutes

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Trigger geofenced and time-based lock-screen notifications

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Rotate barcodes and update pass content after install

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Track installs, views, and redemptions

Issue

API, link, QR

Update

Live after install

Measure

Installs and scans

Ready to see your first pass in Wallet?

Create your first pass, test the Add to Wallet flow, and decide when you are ready to launch in production.

Create your first wallet passPlan a rollout with us