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RetailB2CProduction wallet workflow

Loyalty & offers

Targeted rewards that live on the lock screen instead of unopened emails.

Complexity
Simple
Wallet support
Apple Wallet + Google Wallet
Primary outcome
Higher repeat visits
Problem

Apps and email miss the moment; SMS is expensive and easy to ignore.

Wallet setup

Issue loyalty cards with live points, tiers, and offers plus geo and time-based notifications.

Representative rollout

A coffee chain grew return visits by 25% after moving coupons to Wallet pushes.

Outcomes

What teams usually optimize for

Higher repeat visits
Better offer visibility
Lower re-engagement cost

Lift repeat visits with real-time points and tier progression.

Send the right offer with geofences and scheduled pushes.

Replace SMS blasts and cut acquisition costs.

Capabilities

Platform pieces commonly used

Apple Wallet and Google WalletPoints, tiers, and offersReal-time updates and segmentationAutomations and campaign triggers
Operating model

This workflow is usually launched with hosted distribution, real-time pass updates, and enough governance to move from pilot to production without rebuilding the customer-facing flow.

Explore next

Compare plans and adjacent workflows

Review pricing, compare nearby use cases, and then pick the rollout path that matches your team and program scope.

Ready to deploy this workflow in your organization?

We can help scope the use case, define the integration level, and choose a rollout plan that fits your team.