Retail

Wallet passes for retail loyalty

Run retail loyalty in Apple Wallet and Google Wallet — points, tiers, and offers that update live and reach shoppers on the lock screen.

Points and tiers
Targeted offers
Geo and time triggers

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Works on

Overview

Retailers use Passinstance to move loyalty off plastic cards and crowded apps into the wallet. Points and tier status update on each purchase, and offers sit next to the card where shoppers will see them.

Use relevant locations and scheduled notifications to bring shoppers back to the store, and track installs and redemptions to see what is working.

What you get

Everything to run wallet passes in production

Points and tier progression

Award points on purchase and move shoppers through tiers, with the pass artwork updating automatically.

Targeted offers and coupons

Deliver offers and coupons to the wallet and redeem them in-store with a scan.

Apple Wallet support

Issue native Apple Wallet passes — loyalty cards, tickets, coupons, membership, and generic passes — signed and ready to add on iPhone and Apple Watch.

Google Wallet support

Publish the same pass to Google Wallet for Android, so a single template reaches customers on both platforms without duplicate work.

Wallet pass API

Create, update, and revoke passes programmatically with a REST API and webhooks for install, update, and redemption events.

QR codes and download links

Distribute passes through hosted Add to Wallet pages, QR codes, email, SMS, or POS — customers install in one tap, no app required.

Update notifications

Push live field changes and lock-screen notifications when a balance, status, gate, or offer changes — passes stay current on every device.

Geolocation and relevant locations

Attach relevant locations so a pass surfaces on the lock screen when a customer is near your store, venue, or pickup point.

Dates, expiry, and lifecycle

Set relevant dates and expiration, extend validity on scan, and manage the full pass lifecycle from issue to revoke.

Analytics and tracking

Track installs, removals, scans, and redemptions per pass and cohort, with CSV and API exports for your own reporting.

Keep exploring

Digital loyalty cards

All loyalty mechanics in one place.

Geofencing wallet passes

Drive nearby visits with location triggers.

Loyalty solution

The full wallet loyalty workflow.

FAQ

Frequently asked questions

How does wallet loyalty work for retail?

Shoppers add a loyalty card to Apple Wallet or Google Wallet. Points and tiers update on purchase, and offers can be pushed to the card and redeemed in-store.

Can I segment offers to specific shoppers?

Yes. You can target updates and notifications, and use relevant locations to surface the card near stores.

Can I measure redemptions?

Yes. Analytics track installs, scans, and redemptions, with CSV and API exports for your reporting.

Modernize your retail loyalty program

Start free and run points, tiers, and offers in Apple Wallet and Google Wallet with analytics built in.