Geo notifications help passes appear at the right place. This playbook covers setup, copy, and measurement.
Define locations per pass template
Attach relevant locations for each store or venue. Test on real devices because radius behavior varies by OS.
Write lock-screen copy that earns the interrupt
Lead with the benefit: ready-to-redeem reward, event starting soon, or check-in reminder.
Combine geo with time windows
Surface lunch offers late morning and evening events before doors open.
Review privacy expectations
Location relevance is evaluated on-device; keep pass data minimal and policies clear.